Digital Music News recently published some promo fluff from Facebook about music services on the platform. With a teaser at the top, it is followed by some “statistics” showing how engaged Facebook is with music. Looking through these statistics, I was struck by just how “NON-statisticy” these statements/numbers are – they are essentially a list of positive benefits that music services can get by engaging with a social network that has massive amounts of traffic. They don’t point to anything of substance – they don’t show that Facebook is a good place to engage music fans or artists, they don’t show that usage on the site is anything other than a byproduct of normal social networking.
Only 2 lines interested me in this article:
Songza:– Facebook-connected users listen an average of 20% longer than non-connected Facebook users.Spotify:– After integrating with Open Graph, found that Facebook-connected users were more than twice as likely to become paying users.