Just watched this video. Great stuff. Very interesting questions, and they get at the core question for me – if there are cheaper and more efficient models of distribution that artists can get value from, shouldn’t we all be looking to learn from these models and adopt them? Shouldn’t we be looking for ways to increase the value for artists from these models instead of just shutting the models down?
My own personal pirate question has long been how to use the pirate networks in West Africa to distribute a release. They sell cheaper and get wider distribution than the legit channels of cassette (yes, cassette is still the widest form of music consumption in West Africa) distributors. Part of that is that they do not pay royalties or pay into artist collection societies. However, what if one could go directly to the pirates with a master copy of a new release, strike a deal with them to have them pay some amount to the artist (likely smaller than the “mandatory” rate, but much higher than $0), have them also press a bunch of cassettes for off-stage sale (also popular in West Africa, and lucrative for the artist), and then tell them “god-speed, sell the s$%t out of my album please”.
what would happen?